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Marketing We solicit referrals of potential Portfolio Companies from the professional community, including but not limited to bankers, lawyers, accountants, broker/dealers, marketing and business development professionals, venture capitalists and money financiers. We believe this marketing method will allow us to maintain our focus on transactions that fit our investment profile. We do not intend to broadly solicit investment opportunities, like investment bankers may do, or to advertise for investment opportunities. We believe we could be swamped with hundreds of business plans and other "opportunities" in this situation and we would spend ineffective time attempting to select opportunities. We believe our merchant banking strategy and the use of a controlled amount of management assistance to protect and build our investments may be particularly attractive to banks and we expect to expand our marketing in that direction. Banks are very concerned about not only the legal exposure of lender liability but the potentially adverse public relations that accompany bankruptcy strategies and aggressive restructuring, since these often have negative employment impact (i.e. layoffs, etc.). We believe that we may be able to purchase bank loans at a significant discount and use our entrepreneurial management and financial techniques to create significant value over and above the purchase price. With respect to broker/dealers, venture capitalists and money financiers, we believe our value creation strategies would be attractive to these parties because they often are not as attuned to smaller investments or to investments, which may require intensive management involvement to grow and manage the investment. Lastly, wealthy individuals take investment positions in small companies and then find that they need aggressive and active management to protect and maintain their investment. In some instances, we may acquire interests in Portfolio Companies by swapping our own equity for such interests. |
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